Founder
Gary Tordjman
Strategic vision, direction of the mandate and market positioning in the most sensitive areas.
Selling with Rousseau 5 · Geneva Left Bank
The story of your sale
Signing an agency agreement should never be a leap in the dark.
Your property may well be the most valuable thing you own. From Cologny to Hermance, from Champel to Vandœuvres, the Left Bank is our market — here is exactly what happens when you entrust it to us.
Free · Confidential · No obligation·
0Properties sold, recorded in the land register
0Municipalities monitored continuously
0Years on the Left Bank
1Broker in charge, from pricing to completion
Wondering whether Rousseau 5 is the right agency for your property?
Start with a confidential, documented valuation — with no obligation.
Most sales fail before they even reach the market.
A price set before anyone read the market properly.
An average presentation for a property that is anything but.
Forty viewings, three of them serious.
Every false start costs time, price, and your negotiating power.
At Rousseau 5, the sale begins before the sale.
The story of your sale
From your front door to the signature.
01 / 05
The meeting
You open your door to us.
One broker — the same one, all the way through — visits your property and listens to your situation, your timing, your constraints. No sales pitch: the right questions, and an honest view of what your property can realistically aim for.
You are left with a written plan — not a brochure.
02 / 05
The pricing
The price becomes a defensible position.
Sales actually recorded in your municipality, active competition, hidden stock, your tax position: the recommended price is never a hunch. It determines everything that follows — we set it with you, figures on the table.
A fair price, not a flattering one to win the instruction.
03 / 05
The presentation
Your property becomes a rare object.
Premium photography, film, brochure, editorial angle: the first contact with the market is prepared like a launch. Public listing or strictly confidential off-market sale — your situation decides, not our habits.
A property must be desired before it is viewed.
04 / 05
The buyers
The right buyers. Only them.
Our database of qualified buyers and our off-market briefs are activated before any listing goes out. Financing verified, timing checked, motivation tested: in your home, every viewing counts.
Four useful viewings are worth more than forty curious visitors.
05 / 05
The signature
At the notary, with no surprises.
Reviewing offers, weighing conditions, coordinating with your advisers, following the notarial file: we hold the sale together until the final signature — and we protect your net proceeds, not just the headline price.
An instruction signed on a clear plan, never on an impression.
Sole agency, brokerage fees, promise of sale: what each commitment really means
What we deliver
Not promises. Tangible deliverables.
01
Documented valuation report
Value observed from recorded transactions, active competition, pricing strategy, market tempo — a document, not an opinion.
02
Premium photography
Light, framing, the hierarchy of the rooms — visual consistency worthy of the property, designed to stop the eye.
03
A dedicated microsite for your property
An editorial setting of its own — its web address, its story, its standing. Not one listing among a thousand.
04
Brochure & printed materials
A presentation buyers keep, share and remember — the object that extends the viewing.
05
Tailored exposure
Portals, private network or fully off-market: the right level of exposure for your property and your privacy.
06
Qualified viewings
Financing capacity verified, timing and motivation screened before every viewing — your home is not an open house.
07
Negotiation & completion
Through to signature: conditions, coordination of advisers, protection of the timetable and of your net proceeds.
Keep scrolling —
The people behind the mandate
An instruction is, above all, people. Here are yours.
Senior Business Partner
David Abergel
Conducting viewings, qualifying buyers and negotiating through to the final terms.
Digital marketing
Cassy Tordjman
Orchestrating the presentation, coordinating marketing and holding every deliverable to the same standard of detail.
Ambassador
Ruth Sebban
Opening doors, connecting the right people and recommending within a circle of trust.
Administrative assistant
Shana Derai
File follow-up, appointment coordination and documentary rigour at every stage of the mandate.
Scroll to meet the whole team —
The proof is in the sales
Three real situations. The same level of execution.
Cologny · Penthouse
35 days
A 120 m² terrace, 360° views. Shown only to buyers on watch in our database — never listed.
Sold before any listing
Collonge-Bellerive · Lakefront
Mandate confidential
Directly on the water, private jetty. Handled entirely off-market for an international clientele — the buyer chosen from four qualified profiles.
Confidential from start to finish
Anières · Family villa
2rd agency, after two failures
Two agencies had failed. A full audit, the price repositioned, the presentation rebuilt — the buyer came from our own database.
Sold within the target timeframeEvery sale is recorded in the Geneva land register — see all our sales
Thinking of selling?
Your property may be worth more than you think.
In Cologny, Vandœuvres, Collonge-Bellerive, Vésenaz, Champel or Anières, reading the market correctly often happens before anything is published. We cross-check recent transactions, active competition, the depth of buyer demand and off-market signals — to reach a realistic, documented and defensible range.
Sources: official transactions of the Canton of Geneva · Land register
Once the sale is done
What our clients say.
★★★★★Google reviews
We had an unusual property in Anières and two agencies had failed. Rousseau 5 repositioned the price, reworked the presentation, and found a buyer from their own database. The result exceeded our expectations.
Sale of a villa · Anières
Precise support from beginning to end, with genuine screening of viewings. We signed at the asking price, within the timetable announced at the first meeting.
Sale of an apartment · Champel
Complete discretion: our property was never listed and sold through their network. Exactly what we were looking for.
Off-market sale · Cologny
Thinking of selling?
Your property deserves this level of execution.
It all starts with a confidential valuation — a clear, reasoned starting point, with no obligation. Three minutes online, a broker within 24 hours.
Rousseau 5 · Left Bank · Since 2012
Frequently asked questions before signing an agency agreement
What does selling with Rousseau 5 cost?
Our fees are agreed in the mandate, transparently, and are payable only on a successful sale — at the notary's office. The valuation, market analysis and sales plan are provided beforehand at no cost: you decide fully informed, with no obligation.
Sole agency or open listing: which should you choose?
Exclusivity allows a level of execution that a scattered instruction makes impossible: a single premium presentation, a controlled launch schedule, strict buyer qualification and coherent negotiation. It is also what makes a credible off-market sale possible — a property displayed in three windows is no longer rare.
How long does it take to sell in Geneva?
It depends on the launch price and the quality of the launch: correctly positioned, a Left Bank property finds its buyer within weeks to a few months. A badly set price, by contrast, burns the property and stretches the timeline. That is precisely what the initial pricing work is for.
Can I sell with no advertising at all?
Yes — that is our off-market sale: your property is shown only to qualified buyers in our network, with no portal, no sign board and no public trace. The briefs registered on our off-market page feed that network continuously.
What if my property is already on the market elsewhere?
We regularly take on properties after an unsuccessful first attempt: an audit of what was done, repricing where needed, a rebuilt presentation and a clean relaunch. A sales history does not doom a sale — a bad restart does.
The complete guide
Open the seller’s guide
This page is a chapter. Here is the book.
Estimating, preparing, choosing your sale strategy, understanding the IBGI, calculating your net proceeds: thirty-one questions, four calculating tools, and the official Geneva scale — brought together in a single journey.